Infinity
Infinity is the AI-powered call tracking and conversation analytics platform trusted by providers like Aviva, Swinton, and NFU Mutual. Infinity helps insurance marketers cut waste, improve CX, and drive more high-value leads by unlocking insights from every call.
All content by Infinity
Master insurance marketing under Consumer Duty
Consumer Duty has changed the insurance marketing landscape. The bar has been raised for how insurers engage with customers, measure success, and demonstrate value. This guide provides some top tips on how to maximise your marketing effectiveness while staying ahead of regulatory requirements.
The future of PPC for insurance marketers
PPC is evolving for insurance marketers as AI boosts efficiency and ROI. But success depends on data quality, especially in relation to offline call conversions. This guide sheds light on how AI is reshaping PPC for insurance marketers and why call data holds the key to boosting conversions.