ResponseTap
Providing the missing piece of data to optimise marketing spend and increase phone call conversion rates, ResponseTap’s products gives brands and contact centres incomparable power. Since 2008 the business has been pioneering advanced visitor-level call tracking, heralding many industry firsts, including integration into Google AdWords and Google Analytics. In 2020 ResponseTap launched its ground-breaking contact centre product Ember, to personalise the phone call experience and, in an industry-first, kill off the need for businesses to use IVRs.
ResponseTap’s products enable marketers to optimise campaigns; call centres to increase efficiency and conversions; and customers to enjoy an improved experience.
All content by ResponseTap
The joy of CX: Why better customer experience has so much appeal for the insurance industry
Limited touchpoints are making it difficult for insurers to build bonds with their customers. Based on input from industry leaders and 1,000 consumers, this whitepaper focuses on how insurers can improve the customer experience and the importance of providing a slick call centre experience.
ResponseTap's Ross Fobian on how the insurance industry can deliver better customer experiences
In this article, Ross Fobian, CEO of ResponseTap, looks at why the insurance industry has struggled with improving the customer experience, why insurance needs to shift from being a commodity to a valued experience and the importance of developing customer-centric processes.