How a board game is teaching teenagers all about risk

If Madonna or Mick Jagger assaulted a member of their backing group in a hot-headed dispute and were then dumped very publicly by a leading brand, what would it cost the superstar and how would it impact on their brand? Scenarios such as this one are being used by the Chartered Insurance Institute to enlighten the minds of the next generation about insurance and tempt them into joining the sector. One recent afternoon, Michèle Bacchus was privileged to be invited to observe.

Download this article to read more about how the insurance industry could score points among the young generation.