Agriculture: Hard times

A casual observer could be forgiven for concluding the average farmer's lot is not a particularly happy one. Having long been severely handicapped by European Union legislation, blighted by foot-and-mouth disease and stigmatised by modest incomes and high suicide rates, the farming community now increasingly finds itself the victim of adverse weather incidents.

With a predicted increase in extreme weather events expected to add to the many difficulties already faced by farmers, how can the insurance industry better support the beleaguered sector?