Compulsory motor: Time to engage

It would be hard to underestimate the significance of the fact that motor insurance is compulsory. This makes it a grudge purchase in the eyes of many consumers, putting the emphasis very much on paying as little as possible.

The situation has obviously been exacerbated by the transformation of distribution by the aggregator sites, which rank insurers by price but do not always make it easy to see exactly what is covered.

This article studies why motor insurers need to start talking to potential customers about their products and show them they are more than just a grudge purchase.