Trust insurance campaign: A thirst for knowledge

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The Chartered Insurance Institute's Made Simple campaign is the result of a year spent listening to customers and realising how much uncertainty surrounds insurance - and how much the buying public wants to learn.

The campaign aims to educate consumers and give them the information they need to better understand the day-to-day insurance policies they buy. The idea is to create a central library of easy-to-understand information that people can go to if they want to check what something means. It is there to demystify some of the language and market literature around personal lines policies.

This article provides an overview of the campaign and its main objectives.

Topics covered:
• What difference can educating the customer make?
• Innovation revamp.
• Cutting out the jargon.
• The regulator's role in creating clarity.
• Insurance complaints: 2010-2014.