In an age of uncertainty and public concern over trust, Chartered acts as a kitemark for quality in the eyes of the public and is widely recognised as a something people can trust. The logical extension of the CII's Royal Charter's purpose to protect the public interest, is the need for continual development and promotion of Chartered status, both for individuals and for firms.
2012 saw the CII celebrate a century of its Royal Charter - something, quite rightly, to be proud of. Chartered is a mark that has stood the test of time and which is still instantly recognisable. But what does it mean? And what is it worth? A uniquely British institution, yet something that has developed a strong global reputation, a Royal Charter is a hallmark of quality and excellence for whichever profession it represents - and insurance is no exception. Charters are not awarded lightly - quite the opposite, as they require a commitment to the highest standards of professionalism and continued learning.
This is not lost on the insurance and financial services profession, who are striving in ever-greater numbers to reach what is regarded as the pinnacle of our profession. By the end of 2012 over 20 thousand individuals and over 600 firms had met the necessary requirements and pledged to uphold the standards expected of Chartered professionals.
The value a Royal Charter embodies is understood by the public at large, who trust Chartered professionals - recognising the dedication required to reach that level and the commitment to high standards of knowledge and conduct.
In an age where the public spotlight and external scrutiny are never far away and consumers are more challenging than ever, being Chartered helps you stand out from the crowd. Where trust and confidence is hard to come by, a Charter symbolises the very best of a profession.
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