Delivery not distribution in life and non-life insurance: Emerging markets beware!

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Praveen Gupta discusses the changing landscape of insurance distribution and calls for a more sustainable strategy for emerging markets like India to prevent mis-selling.

What steps must be taken to make sure that growth of the life and non-life sectors in India is sustainable from a regulatory and reputational perspective? How can the emerging markets avoid the hard lessons of the mis-selling scandals experienced in the developed economies?

In this paper, Praveen Gupta takes a view on one of the most visible aspects of the insurance industry: distribution. He asks whatever happened to the long-established delivery proposition, and suggests why and how it could be revived.