Social media: Digital debate

How has the insurance industry embraced digitalisation and social media? While some areas of technology have been embraced, can others be improved?

Some things are hot right now - and Facebook, Twitter and other social media avenues are so warm that you can fry an egg on your smartphone. Even the staid old insurance industry, wants you to ‘friend' them, ‘tweet' them, or let them into your ‘circle'.

Post, in association with Accenture, recently brought together some of the leading lights from the insurance sector's digital and marketing departments to discuss the future of the industry, and ask how firms can handle market disruption from new entrants and non-traditional competitors in the social media space.