Post Top 100 UK Insurers Supplement: Social media

Business bible Forbes recently looked at the social media marketing trends for 2014. Taking the top spot is the prediction that investment in social media will become a necessity, rather than a luxury. A number of UK insurers have already have taken this to heart - and it is not just about profiles on business groups on Linked In.

This article highlights the value of social media as a marketing tool and studies the implications for insurers.