Insurance insight: Operational efficiency

Optimising business operations to increase efficiency is much more than simply a process for curbing waste. It's about seizing opportunities to improve the quality and integration of data across all departments, supporting and, wherever possible, automating customer communications and digital touchpoints.

This two page paper looks at the business challenges of managing large volumes of personalised customer communications and how operational cost savings can be achieved by developing a single customer view. Also assesses are the commercial benefits of improved data and communications techniques.