Digital literacy

With the world's consumer brands ingratiated onto the social stage, the insurance industry faces the challenge of whether it is ready to stride confidently onto the same stage and be part of this conversation or whether it should sit on the sidelines watching customers get chatted up by smooth-talking, digitally literate flirts.

The digitalisation of society and the ‘internet of things' offer a compelling route to new clients and markets while enhancing insurers' ability to retain their policyholders - a winning proposition.

This article highlights why insurers need to be confident in their digital innovations or risk losing out to more literate competitors.