Digital channels: The future is digital

Fewer natural disasters and better alignment between premiums and payouts meant 2012 was the year the global insurance industry saw a boost in their bottom line, according to the 2014 World Insurance Report from Capgemini and Efma.

However, despite these positive developments, nearly 70% of customers are not overly loyal to their carriers. Given the proper incentives, these customers could be persuaded to switch, signalling a need for insurers to make significant improvements to secure customers and remain competitive.

Post's article studies why insurers must perform a root and branch review of their digital channels if they want to remain competitive in the coming years.