The concept of attempting to create a single customer view is probably nothing new to technology professionals in the insurance sector. It has been an aspiration for most insurers over the last decade due to the realisation that customer understanding is the key to competitive advantage in an increasingly crowded and price driven marketplace. But despite the interest, and in many cases investment, in technology in this area, few organisations have reached the utopia of a single view of customer data assets - leaving behind them a wake of projects that have failed to meet business expectations.
This guide provides insight to ensure your Master Data Management (MDM) initiative achieves its full potential. You will learn: the importance of mastering customer data, outcomes and upsides associated with MDM in insurance, key considerations when evaluating vendor solutions along with advice and guidance on how to ensure your project hits the mark.