The insurance industry has a great responsibility to society. Without insurance, trains wouldn't run, power stations wouldn't produce electricity, goods wouldn't be transported, banks wouldn't open - society as we know it would grind to a halt.
However, the insurance industry is still perceived by many as being grey and uninspiring, and so struggles to attract the best and brightest young talent to join its ageing ranks. In contrast, the investment banking industry has long been perceived as the ‘holy grail' for the ambitious graduate, where you get to work with a load of lifeless binary code.
This article provides advice to insurers on how to combat external perceptions about the industry and attract the brightest young talent.