Why some customers are just not that into you: When brand communications become intrusion

The average consumer is bombarded with some 3,000 messages a day, across all channels. This paper sheds light on research from Pitney Bowes Software to provide insights into the importance of customer communications and its role in developing the customer experience.

The Pitney Bowes survey findings deliver a reality check best summed up as ‘Your customers are just not that into you'. Attempts to engage and develop the relationship and to further immerse the consumer in the brand in order to create a positive experience are, in many cases, serving to produce the direct opposite effect. What sounds like a smart idea in the boardroom or planning meeting may not be met with the same enthusiasm out in the field.

Download this paper for advice on how to improve customer communications.