Top 10 web hints and tips for general insurance brokers

The latest addition to Insurance Age's in-depth section on professionalism is a white paper from Ignition aimed at making sure general insurance brokers maximise the power of their online presence.

The paper, entitled Top 10 Web Hints & Tips (PDF), looks at a range of topics including using page titles and descriptions to help search engines categorise your site, the need to include contact details and redirecting non-www traffic.

The issues covered also include why you should avoid flash, using analytics to react to user behaviour and how to write for the web not print.

So, take some time to read the 10 useful articles and position your company to gain from all the opportunities available online.