The impact of online reputation for SMEs

Social media and review websites – such as Facebook, Twitter, TripAdvisor and Yelp – hold immense power over consumer decisions. The Competition and Markets Authority estimates £23 billion a year of UK consumer spending is influenced by online reviews.

Monitoring and controlling reputation across a vast number of online platforms can, however, be an overwhelming task for SME customers. This is why Zurich has teamed up with Reputation.com to help SMEs maximise the potential of their online presence.

This article briefly outlines how SMEs can manage their online reputation.