When more than four out of five students say they would not consider a career in insurance it really brings home the importance of looking after those who would.
What is perhaps most depressing is the continually low rating insurance gets from young people as a potential career choice. In 2005, the Chartered Insurance Institute found that only 14% of students would consider working in insurance. Five years later that figure had nudged up to 17%, and in the latest round of research it stands at 18%.
With few students willing to even consider insurance as a career option, how can the industry persuade young people that it is a viable career choice?
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