Expertise in Action: Big data - digital distortion

At last, a broad-based cultural change is taking hold in the insurance industry as small to medium-sized brokers begin to put the same focus on technology as their larger peers.

In harnessing the available technology, the benefits and full potential will allow brokers to enhance their customers' experience and, through the wide array of available media, help their customers understand the added value of a broker.

This article studies how brokers can seize the new opportunities on offer and highlights why data quality must be of the highest standard.