In-depth - E-trading and the digital broker: Man and machine

Luddites everywhere decry the increasing reliance our world has on technology - it is all-pervading; in our homes, handbags, pockets and cars and consumers and businesses increasingly need it in order to operate normally. The broking world is no different: backoffice systems, e-trade, social media and websites are all areas that companies need to address if they want to keep up, impress the customer and, crucially, take cost out of their business by increasing efficiency.

The march of technology into SME and other areas of commercial insurance has left some brokers behind, but there will always be room for the human touch. This article studies broker attitudes towards new technology, the benefits of investing in e-trading and opportunities to enhance SME offerings.