In today's price-driven world, it's easy to target the top spot on the best buy tables. However, while a low price may help to attract a customer, a poor claims service will have them heading straight for the exit. Getting the claims service right is increasingly important. As consumers become accustomed to sharing their views online, getting it wrong can have serious consequences.
This article looks at the factors driving insurance consumers' purchasing patterns and explains the merits of ensuring that customers feel valued at all points of interaction.
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