The innovation game

Supply chain strategy is key

Innovation is central to the success of businesses competing in markets such as high-end consumer electronics. But do innovative companies pay enough attention to supply chain risks?

On the day that Samsung launched the Galaxy S6, they announced that they may struggle to meet demand for this flagship product, following delays in component manufacturing.

Professor Sodhi of Cass Business School says that a firm's supply chain strategy is vital to its ability to deal with risks.

This article outlines the pros and cons of two very different supply chain models.