Research: Reputational Risk

Do companies care enough?

StrategicRISK asked its readers about their attitude to reputational risk. The results make fascinating reading. Some 83% of respondents agree that a company's reputation is its most important asset but an even larger proportion (92%) say that it's not the biggest threat to their own business. The full report examines the issues behind this contradiction. Who currently takes responsibility for reputation risk? Who should take it? And what are the implications for risk mitigation strategies?