Insurance case study: Making risk more profitable at Direct Line Group

DLG's primary objective was to improve its assessment of risk when writing business within in its commercial property division NIG, to be achieved through more accurate pricing and better control of accumulations of risk. The main catalyst for the GIS project was the UK floods in 2007. The devastating events signalled the need for DLG to have a better understanding of the risks they were writing.

As a result, DLG needed a powerful GIS platform at the heart of its new approach and after a rigorous review process selected Esri UK as its GIS provider.

Now DLG can examine a map showing a property anywhere in the UK to assess risk in terms of fire, flood, subsidence, theft or windstorm, with the ability to include additional perils as required.

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