Expertise in Action: Big data - thinking big

The commercial world has developed an obsession with data, and the general insurance industry is no exception. Rather like the song from Grease, firms constantly plead ‘tell me more, tell me more' - but they aren't always sure what to do when they get more information. This is just the latest of many challenges the industry has faced in its struggle to unlock the potential of data - or ‘big data', as it is now fashionably labelled.

In this article, David Worsfold investigates why firms been so slow to harness the undoubted potential of big data.

Topics covered:

- What is big data?

- Data protection concerns.

- Optimism over abilities.

- Fighting fraud.

- My Licence data.