Research: Insurer Nation - Public perception

What is the public’s view of the insurance sector? Repeated surveys tell us the answer is generally pretty poor, much to the frustration of the insurance industry.

In the third of a five-part series covering the results of the State of the Nation survey, Mairi MacDonald reports how our CEOs and managing directors view the public’s poor perception of the insurance industry and how simplified wordings and more information on the good the industry does could help.

Topics covered:
• What is the public view of the insurance sector?
• Are policy terms and conditions overly complicated?
• How can the public’s perception be improved?
• Insurer CEOs’ views on the impact of telematics.