There's been a lot of hype recently about big data. That hype might easily lead you to believe three things:
1) Big data is new.
2) It is the answer to any problem you might face.
3) It is very complicated and difficult to apply.
In this whitepaper, we'll attempt to cut through the hype to talk about the practicalities of using big data to improve customer relationships.
- Big data and the customer.
- Know your customer: A value based customer strategy.
- Personalisation for profit.