Brand Finance's annual league table of the UK's most valuable insurance brands points to the continuing success of Mark Wilson's tenure as chief executive of Aviva - brand value rose £119m from 2012 to 2013 and is up a further £130m this year. Furthermore, with a total brand value of £1.29bn, Aviva remains the UK's only billion pound insurance brand. Ranking second, AIG's brand value increased by £631m this year to £898m, with the insurer improving ten places since 2013.
Despite positive results for some, the value of many UK insurance brands has been hit by geopolitical risk, loss of faith and reputational issues. Featuring analysis of the top 50 UK insurance brands, this article analyses the top performing brands, plus the climbers and fallers since 2013.
Featured companies include:
• Direct Line.