CII Thinkpiece: The money myth

With technological advances and ever more complicated investment vehicles, it is easy to forget that financial markets are driven by humans and human nature. Keeping this in mind is important if one is to make sensible investment decisions and avoid unnecessary difficulties. Lessons from the past, whether based on fact or mythology, can teach us a lot and we would do well today to remember this.

In his Thinkpiece, journalist Alex Davidson, offers up examples from classical mythology that show human nature has changed little in two and a half thousand years and provides five rules to help would be investors bear this in mind.