Changing the channel: Digital media and insurance

In a competitive market such as insurance, industry players need to keep up with their customers to target the most effective channels for communication and engagement. But while European insurers are increasingly realising the importance of social media, research from EY released last month shows they could be missing a trick when it comes to enhancing the customer experience through digital media.

Post's article studies how insurers and brokers can reap the benefits of digital media to enhance customer engagement.