Leading from the front: CEO perspectives on business transformation in the digital age

Digital transformation has the potential to deliver enormous benefits. Digitalisation is already transforming the cost base of companies and industries, improving customer experiences, enabling seamless employee collaboration and creating whole new business models. It is also contributing to a better quality of life for millions of people and economically, it is predicted to create $100 trillion of value over the next decade, according to the World Economic Forum.

But what does digital transformation mean for leaders responsible for multinational companies? Where are the opportunities and how do we steer round the obstacles?

To find out, BT commissioned the Economist Intelligence Unit (EIU) to ask CEOs around the world:

• How they are rising to the challenge of digital transformation.
• How is it impacting their customers and employees?
• And what demands is it making on their organisation and its underlying technology infrastructure?

Download this report for in-depth analysis of the research findings.