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Tapping into the emerging High Net Worth market

The success of entrepreneurs, celebrities and artists has created a growing HNW demographic for insurance cover, yet it's clear that brokers find it difficult to engage with this emerging part of the market.

When we surveyed 200 brokers in 2017, a fifth of them told us that they would like more help from their insurer to understand what makes this market tick.

Designed for brokers, here are our top five tips for talking insurance with this tech-savvy, tough-to please generation.