Experian QAS papers

Data is one of an organisation’s most powerful assets, with the perceived value of a company's data estimated at 37-40% of its total value. This briefing will provide you with a clear picture on where money is being spent, where you can make potential cost savings and improve business efficiency. VIEW SUMMARY

This guide has been devised to help you build a data quality strategy to govern the management of contact information across your organisation. The guide provides guidance on selecting and implementing an effective data strategy and includes appendices to help you build a case for your strategy. VIEW SUMMARY

This briefing paper examines the key issues, drivers and challenges that insurers face in achieving and exploiting a single view of their customers. ‘SCV’ is defined as the ability to see an accurate and holistic view of a customer, regardless of differing customer databases and business lines. VIEW SUMMARY

Everywhere we look on the Internet, there are forms which seem determined not to let the correct information through and to prevent a prospect from becoming your customer. This best practice guide outlines steps businesses can take to make web forms user friendly and gain a competitive advantage. VIEW SUMMARY

Getting your customer data right is key and it is the gateway to delivering value. This article provides practical advice for any company looking to eliminate waste by improving the quality of their data. To achieve this we discuss several techniques that stem from Lean Six Sigma. VIEW SUMMARY

The rise of mobile as a key communication vehicle for the insurance market has been profound. But, are you making the most of your mobile data? Experian has pulled together a range of resources specific to the insurance industry that includes how you can give your mobile strategy a boost. VIEW SUMMARY

Data quality can seem like a daunting task, but it’s really all about having the right people, processes and technology in place. These 10 simple steps will help you focus your efforts and build an action plan of how to approach this massive challenge. VIEW SUMMARY

Experian QAS presents a webinar entitled ‘Lessons learned in implementing a single customer view’. This webinar covers: specific benefits of SCV; components of an SCV project; cautionary tales; industry specific case studies and preparing your organisation. VIEW SUMMARY

Most marketers see data as a barrier or a burden and don't see the benefits it can bring. But data can help with some of the most common problems and concerns of marketing teams. You can turn data into a useful tool by using it positively and to your advantage. This article explains how. VIEW SUMMARY

With the recent events that have shaken the global economy, businesses of all shapes and sizes have been forced to re-evaluate their strategies. Customer management is now a major focus for many as they try to hold on to their valuable customers and encourage them to spend. VIEW SUMMARY