Brokerage Marketing White Papers

New digital communications now allow multi-channel CRM, causing higher customer expectations, yet several indices put insurance organisations at the foot of the trust 'league table'. This discussion paper investigates the role of trust in consumer relationships with 'service-rich' organisations. VIEW SUMMARY

This white paper discusses the broad horizon of digital strategies with emphasis on emerging trends and techniques. In order to make the discussion interesting, a fictitious insurance company – ICON – is considered as having adopted a full-fledged digital strategy. VIEW SUMMARY

This two page paper covers the commercial challenges facing insurers, including capital requirements, brand equity, customer centricity and revenues. Pitney Bowes Software outlines the importance of implementing a customer-centric model to address the key issues and its benefits to businesses. VIEW SUMMARY

Getting your customer data right is key and it is the gateway to delivering value. This article provides practical advice for any company looking to eliminate waste by improving the quality of their data. To achieve this we discuss several techniques that stem from Lean Six Sigma. VIEW SUMMARY

Insurance brokers make a critical contribution to the functioning of the insurance market. Yet, their activities, roles and contribution are often little understood. The purpose of this report is to address this information gap and highlight the contribution of insurance brokers to the UK economy. VIEW SUMMARY

Some business owners find it difficult to understand how using Twitter can add value to their business. VIEW SUMMARY

Part of the Aviva sponsored 'sales and marketing through a digital lens' campaign within Insurance Age. This video looks at how brokers can make the most of social media VIEW SUMMARY

With nine regional sites and no consistency of recording or storing correct information in one secure central area, Hiscox wanted one single system which they knew was a reliable source of data. VIEW SUMMARY

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