Company: Pitney Bowes Software
Category: Networks and Communications
Published: 28 February 2012
With approximately 4,000 employees and 2.7 million customers, Tryg's goal is to be perceived as the leading peace-of-mind insurance provider to the Nordic region.To improve renewal rates, Tryg Insurance needed to analyse and orchestrate their customer journeys and customer communications across a variety of physical and digital channels. This case study outlines the business challenges faced by Tryg, the software solution implemented and the subsequent results and benefits, including ROI.
Tags: Renewals, Customer relationship management, Customer management, Retention, Technology, IT, Software, Nordic, Communication, ROI, channels, Tryg, Customer, case study, marketing, marketing advice, digital marketing, Pitney Bowes Software.
Rating: + 1
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