Category: IT Planning and Management
Published: 14 February 2017
The insurance industry is going through a significant period of change with tightening regulation, consolidation through M&A activity and the advancement of the digital agenda all driving a sharp focus on customer understanding as a route to competitive advantage.
This paper focuses on how data improvement initiatives can be a critical enabler to rising to the challenges facing insurers today.
Whether you sit in the business or IT, this paper will provide guidance on how to inspire and engage key stakeholders to embrace the business benefits available from proactively creating a single and trusted view of the customer as a result of investing in MDM technology - driving value far beyond merely meeting regulatory compliance measures.
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