Category: Business Intelligence
Published: 17 February 2017
The insurance ecosystem, rocked by disruptive technological and competitive forces, has changed forever. Insurers seeking to navigate this changed landscape are taking a lead from the customer in order to equip their businesses for survival in the digital age.
To succeed insurers must understand their customers as never before, not just as a series of policies and risks but as individuals, with interests, preferences and emotions. This will not be easy: companies have evolved systems and processes that hinder this complete and detailed picture of the customer. Finding a way to unpick, clean up and rebuild the treasury of data hidden in a web of legacy systems and departmental silos is the first step in the customer-centric data challenge.
To understand how insurance companies are readying themselves for customer-centric differentiation, Visionware and Marketforce surveyed 265 senior executives from a range of insurance firms.
This report provides an in-depth analysis of the research findings.
Rating: + 1
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